Nobel prize-winning social psychologist Daniel Kahneman and his colleague Amos TverskyDaniel Kahneman and Amos Tversky, “Choices, Values and Frames,” American Psychologist 39.4 (1984): 341-350. discovered a quirk in the perceived value of everyday items. Referred to as the bias toward “loss aversion,” they found that people tend to see more monetary value in things they…
Margaret DiddamsFebruary 28, 2022





















