On Friday, the largest-scale exploration of the American academic vocation will hit theaters. With a rumored marketing budget of $100 million, few of us likely avoided the campaign NBCUniversal unleashed in recent weeks for Christopher Nolan’s next film, Oppenheimer. Viewers of Wimbledon and Major League Baseball’s All-Star Game, for example, were repeatedly introduced to snippets…


Todd C. Ream and Willem P. Van De MerweJuly 17, 2023