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A Theological Reflection on Exchange and Marketing: An Extension of the Proposition That the Purpose of Business is to Serve

In this paper, Gary L. Karns extends the earlier work of others regarding the biblical purpose of business with a reflective analysis on exchange and marketing as key processes related to the institution of business. Relationships/interdependence, holiness, justice, love stewardship, creativity, hope, and other themes are drawn from the biblical narrative to form a Christian…
Gary L. Karns
October 15, 2008