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Marketing as a Christian Vocation: Called to Reconciliation

Among business disciplines, David J. Hagenbuch notes that marketing may be the field that is perceived least often as compatible with Christian vocation. However, when one considers that the central purpose of Christian vocation is reconciliation, that reconciliation is linked inextricably to exchange, and that marketing is the science that facilitates mutually beneficial exchange, it…
David J. Hagenbuch
October 15, 2008